For the past week myself and my team at Fraggell have been producing an advert for PeliCase. Yesterday was a studio day, capturing product shots for the end of the video as well as for social media.
The final shot:
The shot may look simple however to light it was pretty good fun. We needed to make sure the image looked 3D and not just flat.
To do this we used bounced light. Our main light was a fluorescent and boomed on a C-Stand over the product with one stop of diffusion. Because we were filming on a white backdrop the light was bouncing all over. To control this we had negative fill on the left side.
When we did this it caused the image to be WAY to dark. Since the advert is very high key we wanted to give it some lift and some more shape. We did this by bouncing another fluorescent off a polyboard. This gave us the line of light down the top of the lens.
All round it gave us a real clear and clean look to the shot and the client was super happy!
The trailer for I AM FLESH is now out! After working for weeks on end to make this movie its done and the trailer is amazing.
I'm so proud of my team...
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